Market Entry
Brand launches, marketplace setup, creator activation, and social-commerce execution for new markets.
Parent ecosystem company
The Hurt Business
Building commerce infrastructure for fight culture and performance communities.
We build and operate platforms for brand market entry, creator commerce, merch drops, storefronts, and social-commerce campaigns.
Clixy helps brands enter new markets through TikTok Shop, Shopee, and verified local creators. ClickLion helps fighters, gyms, creators, and communities launch merch drops and storefronts.
01Parent company
Institutional layer above focused commerce platforms.
02Initial platforms
Clixy for brand market entry. ClickLion for community storefronts and drops.
03Shared platform rails
Creators, campaigns, storefront operations, reporting, fulfillment.
Market entry. Creator commerce. Merch drops. Social commerce operations.
The thesis
The fight economy is bigger than fight night.
The next generation of combat-sports commerce will not be built by single stores. It will be built by networks of brands, creators, fighters, gyms, communities, and platform-native marketplaces.
The Hurt Business is building that network.
Combat sports turns attention into identity. Fighters build audiences. Gyms build culture. Fans want to support the people and communities they follow. Brands want authentic distribution into markets that are hard to enter from the outside.
But the commerce layer is fragmented. Stores are scattered. Affiliate programs are unmanaged. Creator campaigns are hard to coordinate. Fighters and gyms are under-monetized. Brands struggle to enter new markets without trusted creators, storefront systems, local operators, and marketplace execution.
The Hurt Business exists to build that infrastructure.
We turn fight culture and performance communities into commerce networks.
What we build
Platforms for modern combat-sports commerce.
The Hurt Business sits above focused platforms that turn audience, trust, and community into market-entry engines, storefront networks, and creator-commerce systems.
Creator Commerce
Creator networks, campaign operations, affiliate workflows, product seeding, and performance reporting.
Merch Drops
Storefronts and limited-time drops for fighters, gyms, teams, creators, and communities.
Shared Platform Rails
Creator databases, marketplace playbooks, storefront operations, fulfillment partners, and reporting systems.
Platform portfolio
Our platforms.
The Hurt Business owns and operates focused commerce platforms with distinct front doors and a shared social-commerce stack behind the scenes.
Initial platform 01CLX
Clixy
Creator-led commerce for brands entering new markets.
Clixy helps brands launch into Vietnam and Southeast Asia through TikTok Shop, Shopee, and verified local creators. We handle market-entry strategy, storefront setup, creator activation, affiliate campaign management, UGC briefs, and performance reporting.
- TikTok Shop and Shopee setup or optimization
- Verified creator recruitment
- Product listing and offer strategy
- Affiliate campaign management
- Weekly performance reporting
- Market Launch Pilot for Vietnam and Southeast Asia
Initial platform 02CLK
ClickLion
Merch drops and storefronts for fighters, gyms, creators, and communities.
ClickLion helps fighters, gyms, creators, teams, and communities launch merch drops and storefronts without inventory, fulfillment, or tech. They bring the audience. We handle the store, products, checkout, fulfillment, and payouts.
- Fight camp merch drops
- Gym and team storefronts
- Shirt, hoodie, hat, and poster options
- Product mockups, checkout, fulfillment, and payouts
- Drop campaigns built around fights, events, teams, and communities
Why it works
One ecosystem. Two front doors. Shared platform rails.
Clixy brings brands into the ecosystem. ClickLion brings creators, fighters, gyms, and communities into storefronts and drops.
01Brands need creators.
02Creators need products.
03Fighters need storefronts.
04Gyms need revenue.
05Fans need a place to buy.
06The Hurt Business connects the system.
Together, Clixy and ClickLion create a commerce loop across brand demand, creator supply, community identity, and social commerce execution.
Clixy creates brand demand through market-entry and creator-commerce services. ClickLion creates creator supply through merch drops and storefronts.
Both platforms share the same backend: creator database, campaign operations, marketplace playbooks, fulfillment partners, and performance reporting.
Who we serve
Built for the people who move culture and commerce.
We are not building another generic marketplace. We are building a storefront network for communities with identity, loyalty, and repeat attention.
Brands entering new markets
Fighters launching drops
Gyms monetizing communities
Creators selling products
Performance brands activating affiliates
Communities building identity
Manufacturers entering social commerce
Fans supporting the people they follow
Initial offers
Initial launch programs.
Focused entry points for brands, fighters, gyms, creators, teams, and communities ready to build inside the fight economy.
Clixy Market Launch Pilot
For brands entering Vietnam and Southeast Asia through creator-led social commerce.
- Market-entry audit
- TikTok Shop / Shopee setup or optimization
- Product listing and offer strategy
- Verified creator recruitment
- Product seeding plan
- UGC briefs and campaign angles
- Affiliate setup support
- Weekly reporting
ClickLion Fight Camp Drop
For fighters, gyms, and creators launching branded merch around a fight, event, team, or community.
- Drop strategy
- Storefront setup
- Product mockups
- Shirt, hoodie, hat, and poster options
- Checkout and fulfillment
- Promo assets
- Payout reporting
Partner section
Partner with The Hurt Business.
We work with brands, fighters, gyms, creators, manufacturers, and communities building inside the fight economy and performance culture.
If you have a product, audience, team, gym, creator network, or market-entry opportunity, we want to talk.
Use the partnership intake form. Direct email remains available as a fallback at partnerships@thehurtbusiness.com.
Brand entryCreator supplyStorefrontsMarketplace ops
Partnership intake
Tell us what you are building.
This form routes serious brand, creator, gym, manufacturer, and platform partnership inquiries directly to the operating team.
Closing thesis
The fight economy needs infrastructure.
We are building it. The Hurt Business is building the fight economy network behind creators, brands, fighters, gyms, and performance communities.
Social commerce
Built for the social-commerce era.
Modern commerce is not just a website. It is creator-led, platform-native, operationally local, and globally scalable.
The Hurt Business builds around the channels where consumers already discover, compare, trust, and buy.
For owned or operated brands, our platforms can manage the full commerce stack. For partner brands, Clixy can support setup, creator activation, marketplace readiness, and affiliate operations while the brand retains ownership of seller accounts and fulfillment.